Part ofDigital development
WordPress development and plugins
WordPress development here means custom plugins, custom Gutenberg blocks, theme work and doing something about installations that have accumulated thirty add-ons. I write functionality as a plugin rather than in the theme, so it survives a change of design, and keep the code in a Git repository rather than in an FTP folder.
Plugin rather than theme file
Functionality living in the theme’s functions.php disappears the day the theme is replaced, which is one of the most common reasons a redesign costs twice what it should. Anything that is not about appearance is therefore built as its own plugin with clear hooks and its own versioning.
Blocks editors actually use
Custom blocks are built against block.json with the constraints that stop a page reaching a broken state: locked combinations, preset variations, and only the settings that should be changeable. A block with thirty controls does not get used, it gets avoided.
Performance and cleanup
A slow WordPress site is rarely slow because of WordPress. It is autoloaded options that have grown, plugins enqueuing scripts on every page, and queries without indexes. Cleanup starts by measuring where the time actually goes, not by installing a caching plugin on top.
Common questions about this service
Can you take over a WordPress site somebody else built?
Yes, and it always begins with a review: which plugins are installed, what has been edited directly in core or the theme, and what has stopped receiving updates. That review is also the basis for judging whether the site should be maintained or rebuilt, and that is a verdict better received early.
Do you build with Bricks, Elementor or custom code?
All three come up, and the choice follows who will maintain the site. If editors need to build new pages themselves, a builder is right. If the design has to stay strict and load time low, custom code with Gutenberg blocks is better. What rarely works is a builder plus twenty plugins doing the same job.
More in the same area
API integrations
Systems that talk to each other, with queues and retries instead of nightly file exports.
WordPress development and plugins
Custom plugins, block development and cleaning up installations that outgrew themselves.
E-commerce and WooCommerce
Stores that load fast, hold correct stock levels and have a checkout that does not lose customers.
Performance and Core Web Vitals
Load time measured on real visitors, not on a test tool with a perfect connection.
