Part ofDigital development
E-commerce and WooCommerce
E-commerce work comes down to three things: the store loading fast enough for the customer to stay, stock levels and prices matching the business system, and a checkout with as few steps as possible. I work mainly in WooCommerce, with integrations to ERP, carriers and payment providers, and measure conversion before and after rather than guessing what helped.
Catalogue and stock
Most problems in a store are data problems rather than design problems. Stock levels lagging behind, variants missing images, products present in the ERP but not on the site. Synchronisation is built so the site mirrors the business system on a schedule and alerts on discrepancies, rather than being discovered by a customer ordering something that does not exist.
The checkout
Every extra field in the checkout costs orders. Fields are cut back to those genuinely needed to ship and invoice, addresses are completed from the postcode where possible, and payment and shipping are shown without a page reload. The effect is measured on completed purchases, not on how the checkout looks.
Store performance
A product listing with a hundred items and uncached price calculations will be slow no matter how good the server is. The work is caching what can be cached, serving images in the right format and size, and removing the scripts plugins add to pages where they are not used.
Common questions about this service
Can WooCommerce handle a large catalogue?
Yes, but not out of the box. Stores with tens of thousands of items need work on database queries, indexing and caching anything computed per visitor. It is a known and solvable problem, but one to plan for up front rather than discover after the import.
Should we move to Shopify instead?
Sometimes. Shopify removes the operational burden and is often right when the requirements are standard and the team is small. WooCommerce is stronger when pricing logic, customer-specific terms or the ERP integration is where the complexity sits. The answer follows from your requirements, and asking before the migration is cheaper than after.
More in the same area
API integrations
Systems that talk to each other, with queues and retries instead of nightly file exports.
WordPress development and plugins
Custom plugins, block development and cleaning up installations that outgrew themselves.
E-commerce and WooCommerce
Stores that load fast, hold correct stock levels and have a checkout that does not lose customers.
Performance and Core Web Vitals
Load time measured on real visitors, not on a test tool with a perfect connection.
