AI visibility and search
AI visibility is about being cited by ChatGPT, Perplexity, Google AI Overviews and Copilot, not only ranked in a list of links. It takes three things: content present in the HTML without requiring JavaScript, structure via schema.org so a machine can tell what is what, and answers written as self-contained passages that survive being lifted out of the page.
How the flow runs
The crawler fetches
GPTBot or ClaudeBot requests the page, with no browser.
The server response
Content is in the HTML, without requiring JavaScript.
The structure
Schema.org states who stands behind it and what is offered.
The passage
A self-contained answer that survives being lifted out.
The citation
You are named in the answer, with a link back.
Technical groundwork
Many modern sites render in the browser. Google can handle that, but several AI crawlers execute no JavaScript at all and see an empty page. The first step is almost always getting content into the server response, followed by a robots.txt that actually admits the crawlers you want citations from.
Structure machines read
Schema.org in JSON-LD states who stands behind the content, what is offered and which questions the page answers. It is the same data that powers rich results, and what language models lean on when deciding whether a source is credible enough to cite.
Measurement
AI traffic is poorly visible in standard analytics because it often arrives without a referrer. We set up crawler tracking in the server log and check regularly how you are actually described when the models are asked, which is the only measurement that means anything here.
In this area
How to get cited by ChatGPT and Perplexity
What actually decides whether a language model uses your page as a source, and what you can do about it.
GEO vs SEO: what is the same and what actually differs
Where the two overlap, where they genuinely diverge, and what is pure marketing.
A technical checklist for AI visibility
Concrete checks you can run yourself today, with the command or tool for each one.
Other services
- AI automationRepetitive processes that run themselves, with an audit trail and a human still in the decision.
- AI in the productSearch, assistants and generated content built in where the customer already is.
- Digital developmentSites, storefronts and integrations built to load fast and stay maintainable.
