Andreas AhoniemiHead of Digital, Gullström & Co
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Knowledge

Guides and walkthroughs from client work. What I would have wanted to read before building it the first time.

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Showing all 12 entries

  1. AI automationBasics3 minAI automation 101: what it is and when it pays offWhat AI automation actually is, where the line sits against ordinary automation, and how to decide whether a process is worth building.
  2. AI automationGuide2 minSeven processes that are almost always worth automatingConcrete workflows where AI automation tends to pay off, and what makes those particular ones suitable.
  3. AI automationGuide2 minHow to cost an automation before you build itA concrete method for deciding whether an automation project carries, including the costs people routinely forget.
  4. AI in the productBasics3 minRAG explained: making AI answer from your own documentsHow retrieval augmented generation works in practice, and why retrieval decides the quality rather than the model.
  5. AI in the productChecklist2 minBefore you build an AI assistant: seven questions to answerThe questions that decide whether the project becomes useful or becomes a demo nobody opens twice.
  6. AI in the productGuide2 minHow to measure whether AI search actually got betterA method for evaluating search quality with numbers instead of opinion, and why hybrid search almost always wins.
  7. Digital developmentBasics3 minCore Web Vitals 101: what actually affects load timeThe three metrics explained, what causes poor scores in practice, and why a caching plugin rarely helps.
  8. Digital developmentChecklist2 minReplatforming without losing traffic: a checklistWhat actually decides whether traffic survives a rebuild, in the order the work should happen.
  9. Digital developmentPitfalls2 minAPI integrations: six mistakes that cost moneyThe errors that make an integration work in testing and then create duplicates, lose orders, or need daily babysitting.
  10. AI visibilityGuide3 minHow to get cited by ChatGPT and PerplexityWhat actually decides whether a language model uses your page as a source, and what you can do about it.
  11. AI visibilityComparison2 minGEO vs SEO: what is the same and what actually differsWhere the two overlap, where they genuinely diverge, and what is pure marketing.
  12. AI visibilityChecklist2 minA technical checklist for AI visibilityConcrete checks you can run yourself today, with the command or tool for each one.

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