Knowledge
Guides and walkthroughs from client work. What I would have wanted to read before building it the first time.
AI automation
Repetitive processes that run themselves, with an audit trail and a human still in the decision.
AI automation 101: what it is and when it pays off
What AI automation actually is, where the line sits against ordinary automation, and how to decide whether a process is worth building.
Seven processes that are almost always worth automating
Concrete workflows where AI automation tends to pay off, and what makes those particular ones suitable.
How to cost an automation before you build it
A concrete method for deciding whether an automation project carries, including the costs people routinely forget.
AI in the product
Search, assistants and generated content built in where the customer already is.
RAG explained: making AI answer from your own documents
How retrieval augmented generation works in practice, and why retrieval decides the quality rather than the model.
Before you build an AI assistant: seven questions to answer
The questions that decide whether the project becomes useful or becomes a demo nobody opens twice.
How to measure whether AI search actually got better
A method for evaluating search quality with numbers instead of opinion, and why hybrid search almost always wins.
Digital development
Sites, storefronts and integrations built to load fast and stay maintainable.
Core Web Vitals 101: what actually affects load time
The three metrics explained, what causes poor scores in practice, and why a caching plugin rarely helps.
Replatforming without losing traffic: a checklist
What actually decides whether traffic survives a rebuild, in the order the work should happen.
API integrations: six mistakes that cost money
The errors that make an integration work in testing and then create duplicates, lose orders, or need daily babysitting.
AI visibility
Getting cited when the answer is written by a language model instead of listed by a search engine.
How to get cited by ChatGPT and Perplexity
What actually decides whether a language model uses your page as a source, and what you can do about it.
GEO vs SEO: what is the same and what actually differs
Where the two overlap, where they genuinely diverge, and what is pure marketing.
A technical checklist for AI visibility
Concrete checks you can run yourself today, with the command or tool for each one.
Start with an hour
Bring a process that grates. We walk it together and you get a straight assessment of whether automating it is worth doing.
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